Welcome to our journal — a space where we share the soul behind every rug we weave.
High in the majestic Atlas Mountains, the women of Cooperative Adrar continue an ancient tradition of handweaving passed down through generations.
Here, you’ll find the stories, symbols, and spirit behind our authentic Moroccan rugs. From natural wool and ancestral dyeing techniques, to the meanings woven into every geometric design — this is more than art. It’s heritage, survival, and pride.
Whether you’re a rug lover, a collector, or just curious — we invite you to discover the people, culture, and landscapes that shape our craft.
Discovering Cooperative Adrar: A Hidden Gem in the Heart of the Medina
Wandering through the winding cobblestone streets of the Medina — filled with the scent of spices, the sounds of traditional music, and the buzz of street vendors — it’s easy to feel overwhelmed. But sometimes, getting lost leads to the most unforgettable discoveries.
That’s exactly how I found Cooperative Adrar.
Tucked between colorful souks selling ceramics, textiles, and lanterns, Cooperative Adrar stood out with its stunning display of authentic Moroccan Berber rugs. The bright colors, bold patterns, and intricate weaving stopped me in my tracks. I stepped inside, curious to learn more — and was welcomed with a warm smile and a glass of fresh Moroccan mint tea.
Cooperative Adrar is more than just a rug store. It’s a community-run cooperative that celebrates the centuries-old tradition of Berber rug-making, supporting local artisans — many of whom are women from the Atlas Mountains — and sharing their craft with the world. Every rug in the shop is handwoven, one-of-a-kind, and tells a story through its design, texture, and color.
As we sat together in the cozy shop, we talked about the difference between vintage and contemporary Berber rugs, the meanings behind certain tribal patterns, and how these rugs can bring warmth, history, and personality to any space. Whether you’re decorating a modern apartment or a traditional home, a Berber rug from Cooperative Adrar is more than décor — it’s a cultural statement.
If you’re ever in the Medina, don’t miss the chance to visit Cooperative Adrar. And if you can’t make the trip in person, you can still explore their Moroccan rugs online, with worldwide shipping and personalized service.
A vibrant piece featuring a mix of pink, orange, blue, and black geometric patterns on a white wool base.
Are you searching for an authentic Moroccan rug to bring warmth and style to your home? With so many beautiful designs available, choosing the perfect rug for your space can feel overwhelming. From traditional patterns to contemporary twists, each Moroccan rug has its own unique charm. In this guide, we’ll explore the different types of Moroccan rugs and help you find the one that perfectly complements your room’s style.
Morocco, a captivating country in North-Western Africa, is celebrated for its stunning landscapes, vibrant culture, delicious cuisine, and rich history. Among its many treasures, Moroccan rugs—also known as Amazigh rugs—stand out for their unique, asymmetrical beauty.
These rugs have deep roots in Morocco’s tribal traditions, with designs that are highly prized by collectors worldwide for their authenticity and exotic charm. Originally, indigenous Berber tribes wove these rugs for practical and decorative purposes, using them to adorn homes and tents. Today, most traditional Moroccan rugs originate from regions surrounding the Atlas Mountains, where generations of artisans continue to preserve this exquisite craft.
